How Do Shared Symbols Improve Team Identity and Success? – Part 1

Imagine your team is losing at half-time. The players are stressed, nervous and morale is fading. In the locker room, as everyone hangs their heads in exhaustion, the MVP pulls out the Spartan Warrior helmet, the symbol of your team. He raises it high, chanting your mantra “We are Sparta!” One by one, the team rises, standing shoulder to shoulder, and joins in the chanting. The atmosphere transforms, lifting spirits and reigniting the determination to win.